Don't make this mistake when shipping packages
Shipping packages is a daily activity for many companies, especially those in e-commerce. However, one major mistake can significantly affect customer satisfaction and the company's reputation. What is being referred to? Improperly securing packages with packing tape! Let's take a look at why this is so important and how to avoid this common mistake.
Why is it crucial to properly secure packages?
1. content security
Parcels that are not properly secured are vulnerable to damage during transit. Packaging tape plays a key role in maintaining the integrity of the package, preventing it from opening during shipment.
2. corporate image
Aesthetically and professionally packing a package affects customers' perception of a company. Sloppy packaging can suggest a lack of attention to detail and discourage future purchases. In this context, the following are gaining popularity printed paper tapes, which not only enhance the packaging, but also serve an advertising function. Personalized printing with company logos or contact information increases brand recognition and shows attention to detail, which builds a positive customer experience.
3. theft protection
Well-secured packages are more difficult to open without noticeable signs of tampering, reducing the risk of the contents being stolen. In addition, the use of personalized materials, such as printed tapes, makes parcel tampering more visible, further enhancing parcel security. Properly securing packages not only protects the contents, but also builds trust and strengthens the relationship between the customer and the company.
Most common mistake: Improper use of packing tape
1. using the wrong tape
Not all packaging tape is the same. Choosing a low-quality tape or one that is inappropriate for the weight and type of shipment can lead to it breaking or peeling off. Such a situation can cause damage to the contents of the package, which in turn will negatively affect customer satisfaction and company image.
Solution:
Invest in high-quality packaging tapes suitable for your needs. For lightweight parcels, choose polypropylene tapes, which are economical and sufficient for smaller loads. For heavier shipments, polyester or reinforced tapes are better for strength and durability. You should also consider tapes with additional features, such as printed packing tapes, which not only strengthen the package, but also perform a marketing function, increasing brand recognition and professionalism of the shipment. Selecting the right tape for the specifics of the package is a key step in ensuring the safety of the shipment and building a positive shopping experience for customers.
2. insufficient tape
A common mistake is to use too little tape. One or two passes of tape may not be enough to solidly secure a package, especially if the contents are heavy or fragile. Failure to secure a parcel adequately increases the risk of damage during transit, which can lead to customer dissatisfaction and additional claim costs.
Solution:
Use the "H" method for securing packages, which includes applying tape along all seams and edges of the box. This technique creates a solid seal that prevents the package from opening during transit. For an even better result, make sure that the tape is properly tightened and adheres thoroughly to the surface of the carton. For larger and heavier packages, it is worth using several layers of tape to increase the strength of the package.
Taking care of the right amount of tape when packing packages is a simple but effective way to minimize the risk of damage and ensure that customers' shipments are intact.
3. poor application technique
Uneven or too loose application of the tape can lead to its detachment during transportation. Such a situation can cause the package to open, increasing the risk of damage to the contents and customer dissatisfaction. These problems are particularly common when the tape is applied by hand without the proper tools or techniques.
Solution:
Use packaging tape applicators to help apply tape evenly and firmly. These easy-to-use tools ensure precise application, saving time and minimizing the risk of errors. Remember to press the tape well against the surface of the box to ensure maximum adhesion. In addition, consider using printed paper tape, which not only adheres perfectly to cartons, but also increases the aesthetics and professionalism of packaging. Paper tapes, being a more ecological solution, are gaining popularity among companies that care about the environment and build a positive brand image.
Correct use of tapes and proper application technique are key steps that help avoid logistical problems and ensure that shipments reach customers in perfect condition.
4. ignoring storage conditions
Storing packaging tapes in inappropriate conditions, such as high temperatures, humidity or direct sunlight, can reduce their effectiveness. In such situations, the adhesive properties of the tapes can be weakened, increasing the risk that they will peel off during transportation. These problems are particularly evident when tapes are stored for long periods of time or used in harsh conditions.
Solution:
Store packaging tapes in a dry and cool place, away from direct sunlight, to preserve their adhesive properties. The ideal storage temperature is usually between 15°C and 25°C, and humidity should not exceed 50-60%. It is also a good idea to store the tapes in their original packaging or protect them from dust and mechanical damage.
By taking care of the proper storage conditions for tapes, you can not only prolong their life, but also avoid logistical problems associated with improperly secured packages.
Summary
Properly securing parcels with packing tape is key to the safe and professional transportation of shipments. By avoiding the most common mistakes, such as using the wrong tape, using too little tape or poor application technique, you can ensure that your packages reach your customers intact. Remember that well-secured shipments are not only about protecting the contents, but also about building a positive image for your company.
