Printed tapes - ways to package properly.
Printed packaging tapes are an excellent way to stand out in the market and build brand recognition. They not only offer practical protection for shipments, but also perform a marketing function, conveying information about the company, its logo, advertising slogan or other important messages. However, in order for printed tapes to do their job, they need to be used correctly. Here are some tips for proper packaging using printed tapes.
2. proper tape application
Surface preparation
For the tape to adhere well, the cardboard surface must be clean and dry. Before applying the tape, make sure to remove all dirt, dust and moisture that can weaken the adhesion of the adhesive. For very dusty or damp surfaces, it is a good idea to use a soft cloth or paper towel to thoroughly clean the application area. Also make sure that the surface of the carton is not damaged or deformed, which could affect the effectiveness of the protection.
Application technique
The tape should be applied evenly, without wrinkles or air bubbles, which can weaken its adhesion and durability. It is worth using the "H" technique, that is, securing all edges and joints of the carton in the shape of an "H". This method creates additional reinforcement that prevents the package from accidentally opening during transport. It is also important to press the tape well against the surface, which increases its effectiveness and durability.
Use of applicators
Tape applicators can make the packaging process much easier by ensuring that the tape is evenly tensioned and adheres thoroughly. They can also speed up work, especially when dealing with large quantities of packages, and reduce the risk of errors, such as uneven tape application or taping too loosely. Applicators are also ergonomic, reducing the strain on those working on packaging for long periods of time, plus they allow for more precise tape application, which affects the aesthetics of the final product.
Proper tape application is a key step in the packaging process that not only ensures the safety of the shipment, but also a positive customer experience.
3. use of print in marketing strategy
Branding
Printing on tapes can contain your company logo, name, advertising slogan or other graphic elements. As a result, each shipment becomes a mobile advertisement for your company, increasing its recognition and building a professional image. Personalized ribbons are especially useful for e-commerce companies that want to stand out from the competition. At a time when customers pay close attention to detail, a carefully designed ribbon can emphasize attention to quality and aesthetics at every stage of the shopping process.
Communication with the customer
In addition to branding elements, additional information can be placed on the tape, such as instructions for opening the package, warnings, promotional codes or short messages encouraging repeat purchases. This is an excellent way to communicate with customers at no additional cost, while strengthening the relationship between the company and the recipient. For example, including a thank-you note for purchases or a discount code for future orders can encourage customer loyalty and subsequent transactions.
Strengthening brand value
Using printed tape not only helps build your image, but also reinforces your brand values. You can use ribbon to emphasize your company's mission, such as caring for the environment, telling customers that the materials used are eco-friendly. Such a message can build positive associations and attract customers who value a sustainable approach to business.
The use of ribbon printing is a simple but effective way to combine the practical functions of packaging with marketing efforts that differentiate your company and build a relationship with your customers.
Summary
Printed packaging tapes are not only a tool for securing shipments, but also a powerful marketing tool. To realize their full potential, it is important to apply them correctly and integrate them into the company's overall branding strategy. The right choice of tape, application technique and creative approach to printing can significantly increase the value of shipments and contribute to building a strong brand.