Acquiring new customers is a key task for any business, regardless of industry or size. Here are five lesser-known but effective ways to increase your customer base that can significantly benefit your business. 1. strategic partnerships with non-standard industries Working with companies in other industries can open the door for your company to a whole new group of...
In an era of globalization and the dominance of large retail chains, it can be difficult for local businesses to remain competitive. However, the right marketing strategies can contribute significantly to the success of local sales. Advertising is a key component of these strategies, and its effective use can bring many benefits to small businesses operating in local markets. Why should local businesses invest in marketing?...
In today's globalized world, where consumers have access to a myriad of products and services, personalization has become a key differentiator for brands in the marketplace. Personalized products tailored to individual customer needs and preferences not only increase customer satisfaction, but also effectively contribute to brand loyalty and value. Here's why product personalization is so effective and...
In today's e-commerce world, every detail of packaging can affect brand image and customer experience. Printed tapes and printed foil packs are two popular solutions that companies use to personalize their shipments. Both forms have their specific uses, advantages and limitations. Let's learn more about the differences and similarities between printed packing tapes and courier foil packs....
In an era of increasing competition in the e-commerce and logistics markets, packaging personalization has become one of the key elements in building brand recognition. One of the easiest and most effective ways to stand out is to create custom designs for packaging tape. With the right tools and techniques, you can design a tape that is both functional and aesthetically pleasing, while also becoming...
In today's fast-paced marketing world, a detail as simple as packaging tape can prove to be an invaluable tool in building a brand and increasing company recognition. Personalized packaging tape with advertising slogans opens up new opportunities for companies to reach customers and make their presence known in the market. In this article, we take a look at how you can effectively use this...
With the rapid development of technology and changing consumer habits, e-commerce in 2024 presents itself as an industry full of innovation and new opportunities. The future of e-commerce is mainly shaped by technologies such as artificial intelligence, augmented reality, and the increasing importance of sustainability and personalization of offerings. Artificial Intelligence and Personalization Artificial intelligence (AI) is becoming a key element of...
Storage of packaging tapes, especially printed ones, requires special attention to maintain their quality and functionality. After a year of storage, various factors can affect the condition of the tapes, from physical changes to loss of adhesive properties. Visual changes After a year of storage, packaging tapes can show visual changes, such as color or print fading. This is particularly noticeable in...
In the face of extreme weather conditions, from cold winters to hot summers, choosing the right packaging tape becomes crucial to ensure the safety and durability of packaged goods. Packaging tapes must exhibit not only high adhesion, but also resistance to changes in temperature and humidity. Solvent packaging tapes Solvent tapes are characterized by exceptional durability and resistance to changing...
Introduction Nowadays, the automation of production and logistics processes is becoming standard in many industries. One of the key elements supporting this trend is packaging tapes, which play an important role in packaging automation. 1 The importance of packing tapes in automation Packing tapes are an integral part of production lines, where all processes must run quickly and efficiently. Thanks to modern...
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