Local sales vs. marketing. Is it worth advertising?

Local sales vs. marketing. Is it worth advertising?

In an era of globalization and the dominance of large retail chains, it can be difficult for local businesses to remain competitive. However, the right marketing strategies can contribute significantly to the success of local sales. Advertising is a key component of these strategies, and its effective use can bring many benefits to small businesses operating in local markets. Why should local businesses invest in marketing?...

Personalized products and their effectiveness

Personalized products and their effectiveness

In today's globalized world, where consumers have access to a myriad of products and services, personalization has become a key differentiator for brands in the marketplace. Personalized products tailored to individual customer needs and preferences not only increase customer satisfaction, but also effectively contribute to brand loyalty and value. Here's why product personalization is so effective and...

Best ways to use printed tape

Best ways to use printed tape

Printed tape is not only a practical item used to secure packages, but also an effective marketing tool that can enhance brand recognition and improve customers' experience when unpacking products. Here are some of the best ways to use printed tape that can bring additional benefits to your business. 1. strengthen brand identity One of the most important ways to use...

Printed tape vs. printed foil pack - differences and similarities

Printed tape vs. printed foil pack - differences and similarities

In today's e-commerce world, every detail of packaging can affect brand image and customer experience. Printed tapes and printed foil packs are two popular solutions that companies use to personalize their shipments. Both forms have their specific uses, advantages and limitations. Let's learn more about the differences and similarities between printed packing tapes and courier foil packs....

Is it possible to make a design for a packing tape or other personalized product myself?

Is it possible to make a design for a packing tape or other personalized product myself?

1 Introduction In the age of personalization, creating unique designs for packaging tape is becoming increasingly popular among companies and individual users. Learn how you can do it yourself using the right tools and techniques. 2 Basics of creating designs for packaging tape Selecting tools: To ensure the best quality and versatility of the design, it is recommended to create it in vector format,...

E-commerce in 2024: The Future of E-Commerce

E-commerce in 2024: The Future of E-Commerce

Introduction With the rapid development of technology and changing consumer habits, e-commerce in 2024 presents itself as an industry full of innovation and new opportunities. The future of e-commerce is mainly shaped by technologies such as artificial intelligence, augmented reality, and the increasing importance of sustainability and personalization of offerings. 1 Artificial Intelligence and Personalization Artificial intelligence (AI) is becoming...

Weather resistance: which packaging tapes will perform well in extreme conditions?

Weather resistance: which packaging tapes will perform well in extreme conditions?

Weather resistance: which packaging tapes will perform well in extreme conditions? In the face of extreme weather conditions, from cold winters to hot summers, choosing the right packaging tape becomes crucial to ensure the safety and durability of packaged goods. Packaging tapes must exhibit not only high adhesion, but also resistance to changes in temperature and humidity. Tapes...

Packaging automation: how do packaging tapes support automation in industry?

Packaging automation: how do packaging tapes support automation in industry?

Introduction Nowadays, the automation of production and logistics processes is becoming standard in many industries. One of the key elements supporting this trend is packaging tapes, which play an important role in packaging automation. 1 The importance of packing tapes in automation Packing tapes are an integral part of production lines, where all processes must run quickly and efficiently. Thanks to modern...

How to properly prepare an online store?

How to properly prepare an online store?

Introduction Preparing an online store is a process that requires not only technical expertise, but also an understanding of market and customer needs. In an era of increasing competition in e-commerce, it is crucial to stand out from other offerings and provide customers with a seamless and satisfying shopping experience. Here are some steps to help you properly prepare your online store. 1....

Use of packaging tapes in unusual industries

Use of packaging tapes in unusual industries

Introduction Packaging tapes are commonly associated with the logistics, e-commerce or manufacturing industries, where they play a key role in securing shipments and packages. However, their use extends far beyond the standard areas, finding a place in many unusual industries. In this article, we'll take a look at how packaging tapes are being used in less obvious sectors and what benefits they bring. 1 Art...